Press Release

DBRS Rates Aimia Inc.’s $200 Million Senior Secured Debt Issue at BBB with Stable Trend

Consumers
November 22, 2012

DBRS has today assigned a rating of BBB with a Stable trend to Aimia Inc.’s (Aimia or the Issuer) $200 million Senior Secured Debt (the Notes) issuance that will mature on January 22, 2018.

The Notes will be direct secured obligations of Aimia and will rank pari passu with all other secured and unsubordinated indebtedness of the Issuer. In the event that the pari passu ranking secured and unsubordinated indebtedness becomes unsecured, the Notes will become direct unsecured obligations and will rank pari passu with all other unsecured and unsubordinated indebtedness of the Issuer.

Proceeds from the offering are expected to be used to finance the previously announced acquisition of an additional 20% equity interest in Premier Loyalty & Marketing, S.A.P.I. de C.V. and related fees, and for general corporate purposes.

Notes:
All figures are in Canadian dollars unless otherwise noted.

The applicable methodology is Rating the Consumer Products Industry, which can be found on our website under Methodologies.