Global Sports Finance Outlook: Smooth Sailing in North America but Choppier Waters to Navigate in Europe

Morningstar DBRS published a commentary discussing our outlook for the global sports finance market in 2025. Overall, we expect sports franchise, league, stadium, and media ratings to be relatively insulated from the uncertainty around the macroeconomic setting in the aftermath of the U.S. elections and potential policy changes.

Key Highlights:
-- Because of a plateauing in media-rights revenues, European football clubs are focusing on stadium development to drive revenue growth.
-- Major League Soccer's popularity is skyrocketing, leading to strengthening credit profiles.
-- Regulations in Europe are tightening, creating financial sustainability.
-- The steady increase in demand for live entertainment should pave the way for investment-grade-rated music venues.
-- Women's sports are expected to continue their rapid surge in popularity and attract significant investment.

"Our stable outlook is based on contractually obligated revenue streams from broadcasting, sponsorships, and premium seating, " says Michael Goldberg, Senior Vice President, Sector Lead of Sports Finance. "Credits are further supported by the historically resilient consumer demand for sports-related products driven by the strong attachment that fans have with sports brands."